How (not) to make an exhibition of yourself - get a better response from your trade show
New dates coming soon
9.15 - 4.30pm
Venue: East Midlands / South Yorkshire / Your Premises
Also available as a HALF DAY workshop
A Trade Show or Exhibition can be very rewarding and profitable or a complete waste of time and expensive. They can be an effective method of promoting your business or a time consuming drain on limited resources
The success of any promotional or selling activity (which is what an exhibition is) is largely determined prior to the event, rather than, as most people seem to think, at the event
It is this planning and preliminary activity that makes the difference between achieving notable (and quantifiable) success and a feeling that time and money has been wasted with very little to show for your efforts.
It really is hard to believe that Organisations spend large amounts of money (your original budget will double by the end of the Show) on the stand space itself, the design of the stand and allied marketing material and yet give very little consideration to the staff who will be ‘manning’ the Show.
This full day practical workshop looks at all aspects of taking part in a trade show or exhibition. From the smallest table top show to the largest expo, you will discover tips and techniques that will increase your return on investment – measurably.
We will consider your reasons for exhibiting in the first place – both Corporate and personal objectives (and how to set them), how to promote your presence at a trade show, how to collect visitor information (legally), how to determine your ROI and finally – the most important – how to effectively staff a trade stand.
It is said that over 90% of the positive reaction from visitors is down to the effectiveness of the stand staff. During the day, we will (using video case studies) analyse what makes a truly effective stand staff member and how their approach has to be considerably different to a usual sales ‘pitch’.
We show you how to avoid the sales prevention officer approach to trade show selling.
Every delegate receives a 56+ page printed resource manual – in a loose leaf format enabling you to download extra pages from our web site – containing everything you need to know about taking part in a trade show.
During the day, you will discover:
• How to set realistic objectives - the reasons for exhibiting in the first place
• The four main questions to ask before booking an exhibition stand
• Planning for an exhibition - Who are you wishing to attract and why?
• How to choose the most appropriate exhibition stand
• How to attract visitors to your stand – including hospitality
• Exhibitor’s techniques – tips and trade secrets including the five unbreakable rules
• How we communicate and presentation skills – staff motivation
• How to sell from a trade stand - the different approach to normal selling techniques
• Selling the message – including techniques for avoiding fatigue
• Collecting visitor information – what works and what’s legal
• Evaluating the results of an exhibition – the aftermath.
TRADE SHOWS – PITFALL OR GOLDMINE?
CLICK HERE TO DOWNLOAD PDF DOCUMENT
The TOTAL investment to discover how to IMPROVE YOUR RESPONSE TO TAKING PART IN AN EXHIBITION is just £195* (+VAT) per person (with discounts for 2 or more) and INCLUDES